Sales letters examples

In our daily business life, we need to write numerous sales letters. Writing a sales letter requires some special skills as you have to persuade your reader to purchase your goods or services. So you need to adopt an indirect approach that is normally used for all persuasive letters.
If you are searching the answer of the question “how to write a sales letter” You do not need to be worried about anything. We shall provide you all necessary information in this matter. Some sales letters examples are also given below that will help you in customizing your own sales letter according to your own needs. Following are the important tips to write a sales letter;

  • Unsolicited Letters

Letters that we write without any inquiry are called unsolicited letters. Tips to write unsolicited sales letters are following;

-Your first sentence should be attention getting. Remember that your reader will not go to the middle of the letter of he feels that your first paragraph is boring.

– In your second paragraph, include some statements to make your reader realize the need of the thing that you are offering.

– Tell him how you are different from the other services or goods providers in market.

– In your last paragraph, you should tell them an easy action. What your reader should do to buy your product or services.

  • Solicited Letters
    Solicited letters are generally written in response to some specific inquiry. Tips to write solicited sales letters are following;

    – Mention in your first paragraph what reader has inquired from you.

    – You should give complete and accurate answer of whatever has been asked.

    – After telling your reader all required information, you can include in your letter some information to let him inform about some of the products that you think that he or she is not aware.

    – You need to follow any business format of letter writing. We shall suggest you to use Block Head format.

  • At the end mention your name.
  • Type the letter under letter head of your organization.
  • Type your letter and print it on quality paper. Especially in unsolicited letters people see it.
  • Proofread your letter at least once to make sure that your letter persuades the reader enough to contact you.

Here are some sales letters examples:

Sample Sales Letter

Your Name:
Address:
City:
Phone Number:
Postal Code:
Email Address:

Date:

Dear Sir/ Madam,

Go ahead, pull this amazing little card off the paper.

It’s made of plastic. It costs you $2 to buy. But it’s worth the price of a new car, sold off your lot. This card is worth the lifetime value of a loyal customer. In sales, service, parts, accessories and referrals. And goodwill. And free word-of-mouth advertising.

Hold it in you hand for a minute, and think of your competition. Consider your revenue goals for the next quarter. Do you need to increase your new and used vehicle sales? Boost your parts & service department revenue? Multiply your accessories department revenue? Retain customers after their warranty runs out?

This card will help. Big time. It’s a vital part of Sharpe AutoCards, a custom-branded loyalty and gift card program that generates revenue for your dealership. But first, how it works.

Take a look at the front of your card. As you can see, you customize the card to match your dealership’s brand image and visual identity. Now turn it over. See that magnetic stripe across the back? It stores information about the card’s dollar value and each transaction.

You hand cards like this to everyone whose business you want to attract and whose loyalty you must keep. Walk ins. Be Backs. Looky-Lous. Current customers. Even former customers. They all use the card to buy products and services at your auto dealership only.

You manage the program using a simple card reader hooked to a personal computer at your dealership running our software. For an average auto dealership, the start-up cost of buying the system and operating it for one year is less than $2 per car sold that year.

That’s what the card does. Here’s what it does for you.

Please read the brochure I’ve enclosed for the compelling specifics. You use the Sharpe AutoCards card to:

1. Close more sales by beating competitors’ discounts

2. Boost your service department revenue and repeat business

3. Multiply your accessories department revenue

4. Retain customers for years after the sale

5. Attract potential customers and increase traffic in your showroom

6. Increase referral business

7. Increase revenue on the back end

8. Promote brand awareness of your dealership

The Sharpe AutoCards system is up to five times less expensive than competing offerings. Plus, you pay no transaction fees and you don’t have to buy any annual maintenance contracts. I call that a win-win-lose proposition for you, your customers and your competitors.

Use your card today to receive free coffee and donuts for four.

The gift card you are holding in your hand has been pre-loaded with $10 worth of coffee and donuts. Get a first-hand demonstration of how the card works by inviting me to your showroom for a complimentary consultation about the Sharpe AutoCards system. Hand me your gift card, I’ll swipe it, process your transaction, and hand over your free coffee and donuts. Like the gift cards you’ll use one day, this one can only be redeemed at the place of business on the card, which is to say, Tri-City Chev-Olds.

When is a good time for us to get together for coffee and a chat at your showroom? Call me at 123 456-7891 today and let’s set up an appointment.

Yours sincerely, / faithfully

Name

Signature


Sample Sales Letter

Your Name:
Address:
City:
Phone Number:
Postal Code:
Email Address:

Date:

Dear Sir/ Madam,

Boris Textile Producing Co. Ltd. is a leading Russian manufacturer and exporter of socks and hosiery. The range of our product line, good quality, and competitive prices have made us one of the fastest growing companies of its kind in Russia.

Located in Moscow, we produce a wide variety of socks and hosiery items in a cotton-woolen-nylon blend for men, women, and children. These socks are of good quality and are popular with customers. Our total production averages 10 million pairs per year, 70% for export and 30% for the domestic market.

We at Boris Textile Co. will work with you to produce the types of socks or hosiery products that will sell well in your stores. We guarantee both our quality and on time delivery of shipments and our prices are very competitive.

For more information please go to our web site at www.boristextile.com.ru .

Yours sincerely, / faithfully

Name

Signature

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